It’s waiting to start, for the perfect moment, and until everything is correct. I am waiting for permission from the marketing Gods to begin building your business.
Waiting has killed more businesses and deprived more entrepreneurs of their fortunes than anything else.
This is why I propose this: Start now BEFORE you are ready.
When you develop a new idea, do you need to get everything right before starting? Most people do – but the problem is you’ll never get everything just directly. You will always find something else that needs doing before you begin, so you will never start. Or eventually, one day months from now, you will finally get started only to realize you’ve run out of steam and no longer have enthusiasm for your venture. It’s too late.
So why not start now? When you wait, you get sidetracked and distracted. You listen to feedback from people who tell you it’s a bad idea. You talk yourself out of it. Sometimes you forget about it completely, and there’s another opportunity lost forever.
Worse still, when you wait, someone else can jump on you. Realize this – every time you have a great idea, other people in the world have that idea. Do you want to be the first, or do you want to be an “also ran?” Take action; you’ll be a prosperous leader instead of a follower begging for crumbs.
Be impatient. Determine how to get your idea out there sooner rather than later, even if you’re not ready. Are you writing a book? Give away the first chapters or the first version and ask for feedback. Gather email addresses to let people know when the book is ready. Launch the first version as an inexpensive Kindle book, get more input, and re-release it as a hardcover. You could have waited until you thought it was perfect and released it as a hardcover, but you would have missed the buzz you created and the feedback you received to improve it.
If you wait to start, you’ll go through the entire process of writing, perfecting, and publishing the book before you even know if there is a market for it, before you know how it will be received, and whether or not people will buy it. By waiting, you could spend the next year on a project that yields nothing but frustration. Had you started marketing it immediately, you could have course-corrected it to create a product the market truly wanted.
No matter what you’re doing, you can start right now. Even creating gives you momentum that can carry you through to the end. Take the book – with all the feedback you receive along the way; you’ll write a book people love, so now you can start a coaching program based on the book. Should you wait until you get the coaching program, just right? No! Start now and perfect it as you go.
One more benefit of starting now – is enthusiasm. When are you the most enthusiastic: When you first think of an idea or six months later? When you’ve already experienced some success, or when has that idea been sitting on a shelf? By starting today, you immediately progress and get feedback, thus building your enthusiasm even further. You lose confidence when you work in a vacuum conveying ready to start.
All the greats start now, whether that means writing the business plan, writing the first chapter, setting up the website, getting feedback from social media, etc.
Whatever your new idea is, start now, and in 30 days, you will be well on your way to seeing your opinion not only begin to come to fruition but also succeed dramatically.
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