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As you (hopefully) have already discovered, making money online isn’t difficult, but it does take some knowledge and the ability to put that knowledge to work.
I will outline a relatively simple system anyone can use to make income. It can be scaled up as large as you like, depending on how much time you want to put into it and what you want. And it’s easy enough for even new marketers to do.
This is not my invention but a system that has worked for many marketers for years. It’s not a shiny new bauble – instead, it’s a proven method that brings home the paycheck week in and week out – if you put in the time and effort required.
Ready? Let’s get started.
1. Choose your niche. I will make it easy for you here by recommending that you choose one of the three niches: Money and finance, health and fitness, or relationships and dating. All three are evergreen and bring in a ton of money.
We will focus on this for this training because it’s the easiest of its three niches to make money. There’s plenty of cThere’sion, but that won’t affect us won’t. People despwe’re a heThat’salth-related solution, such as alleviating pain or losing weight, are ready to purchase now.
Google “most common illnesses,” and you’ll find acne, “llergyou’llDHD, arthritis, asthma, back pain, bad breath, bursitis, etc. And that’s just a few from that’s and B’s. Each year, A’s0 bilB’sn is spent on prescription drugs in the U.S. alone, which doesn’t include over-the-counter medications and remedies.
This is a HUGE market full of desperate buyers. So forget selling granny square patterns or children’s bedtime stories – focus on where the money is.
And if you want to focus on money or relationships, those are also hot, hungry markets.
2. Choose a product to sell. This will be your Time Offer after they opt into your squeeze page. Most people will tell you to create your free report, then make your squeeze page, and then find an OTO to offer after they opt-in.
This is good advice. After all, they found your squeeze page, filled out the form, and pressed the button – they are eager for a solution to their problem! Logically this is the time to offer it to them.
But I do things just a bit differently. I find the product I will be promoting as my OTO first. Preferably I also see a second, similar product to use as my backup in case the owner of the first product pulls it (yes, it happens.) I find the product first because I want to tailor my squeeze page and my free report to that EXACT topic.
For example, if my OTO is how to cure adult acne, I will write my report on ADULT acne, not teenage acne. But if I had done things the way most people do, I could have had an account on adolescent acne and an OTO on adult acne. Sure, it’s the same problem; bit’st’s two entirely different markets and my conversion rate on the OTO would have been terrible. That’s why you want that product you will promote as your OTO first.
What product should you choose? Here are the criteria to look for:
* Low price – something under $15 is ideal because it becomes an impulse purchase. And that’s precisely what that’s here because you haven’t yet established hasn’t edibility with your new list member.
* Excellent product – you must buy the product and make sure it delivers on whatever it promises. This is no time to be selling junk. There is never a time to be selling junk.
* High conversion rate – okay, this is a no-brainer. You want a product that converts well so that you’re making money.
Creyou’reyour product is the ADVANCED ALTERNATIVE to promoting an affiliate product. The drawback is you need to make it or hire someone else to do it for you, which takes time. The benefit is you keep 100% of your sales rather than splitting them with a product owner.
The CHEAT METHOD to creating your product is using high-grade PLR.
If you are using your product, here’s a trick I like there’s the top of the sales page, let them know that their free report is on its way to their inbox. This builds consistency and credibility and shows them they’re on the right path. Next, you will create something to give away to your new niche. Here’s the key – you wonHere’sp together and won’t report or re-purpose some PLR. Instead, you will create something you’re credible people would PAY YOU to get it. You don’t need to reinvent the wheel or develop some brilliant insight to do this. Instead, you’re going to let others research for you.
Head over to Amazon and search for your niche in the book section. Write down titles that grab your attention. Search inside the books and look at the table of contents. Take notes.
Now do the same with magazines in your niche. Look at the headlines on the magazine covers – these can be a goldmine. You will change to accommodate your exact place (and not plagiarize), but that’s easy. You want attention to the hot topics and what headlines are used to sell those topics.
Next, visit other websites to pick up more ideas and information. This entire research process should take about an hour or two, depending on how much time you want to put into it.
Outline the information you will present, and then write your report or record it, your choice. Don’t want to write it, don’t? Then outsource it. It only needs 10 to 20 pages of solid, helpful information – don’t write a book.
As I don’t go through this process, remember what you’ll be promoting for you’ll so that your freebie is 100% consistent with that product. This will give you the highest conversions on your OTO.
4. Make your squeeze page. Hopefully, you garnered 1-5 smoking hot headlines during your research. Use these on your squeeze page as the main headline and bullets, let them know they get the report for free for opting in, and that’s it. Don’t make ththat’splicaDon’t think less is more. Create excitement and curiosity. Again, if you don’t want to make you don’t page, you can outsource it.
A word to the wise: Once you begin using your squeeze page, test it. Test headlines, try colors, try the call to action – just TEST. The more you test, the better conversions your page will get, and the more you make. Doesn’t testing seem borDoesn’tt me ask you: does doubling your conversions and thus doubling what you earn seem boring? Don’t think about it; doDon’tIMPORTANT: If you’re using double opt-you rebuild your list and customize the page they land on after confirming their subscription. At the top of that page, let them know their report is on its way. Then direct them to your affiliate page if you’re promoting an affiliate of your product or place your sales letter on this page. This gives them a second opportunity to purchase your offer.
5. Get some professional articles written. These articles have got to be outstanding, so unless you’re a brilliant writer, you’d suggest hiring this professional.
Remember when you did your research in magazines and books? These are your very best clues about what to write about and even how the title should be read. Keep in mind: If you see something on the cover of a current magazine, that likely means it’s a hot topic and an excellent case for one of your articles.
Several articles to write: At least 2, although 30+ is better. If you’re on a budget, star you and get more written later. The articles should be magazine quality. They should immediately capture attention and rivet the reader to the end of the article.
Add your resource box to each article. This is your call to action, where you promise readers your shiny new report if they visit your awesome (squeeze) page.
An alternative to sending them to your squeeze page is to send them to your blog or website. Be sure to have a sign-up form on every site page, offering your free report.
Variation: If you send your news straight to your blog or website, make it for “members only.” This means”s they must o”t to get to your website and read the content. Yes, this is also a great way to list build. I recommend testing between the squeeze page, straight to the website with opt-in forms, and making your website members only to see which one converts the best.
6. Find blogs in your niche. You’re looking for blogsYou’rematch your place well, get lots of traffic (bare minimum – 10,000 hits a month), and are open to guest-written articles. If a blog doesn’t meet all 3 of the criteria, then take a pass.
[One note: The higher-traffic blogs might be harder to break into, but they’re well worth the ethey’reIf you are more comfortable starting with blogs of 10,000 visitors a month and working your way up, do it. After all, those 10,000 hit blogs may be getting 100,000 visitors or more soon, and if you’re already established, you’re much better.]
Also, visit each blog you are considering bylining. Are all of the articles written by one author? Or does this blog accept submissions from others? While it’s not impossible to get our paper on a blog that is generally only written by one person, publishing it on a blog that regularly uses guest authors is far more accessible.
7. Rubber meets the road. Remember the articles you wrote? You’re going to contact You’reblog owners and give them your articles. Give each blog owner 2-3 pieces, and only give each article away once so that each blog owner gets unique material from you.
Why give each blog owner 2-3 articles instead of just 1? Because you’re proving that you insistently write great essays. Also, what if the one article you send them is on a topic they don’t want to cover? Or don’t they do an article on it? By sending more than one article, you give them a choice and significantly increase the odds that they will publish at least one article for you.
Here’s how you give the Here’ses away: Contact these people. Do it through email, Facebook, Skype, or whatever. Better yet, contact them through all of those methods at the same time. No, you’re not spamming them. You’re HELPING them. Send them a very friendly, upbeat message that includes the following points:
– You’ve been reading, then you’ve
– You love what they write
– You’ve written exclusiveYou’veles just for them
– The articles are free – they can do whatever they want with them
– No strings attached
– You would like (LOVE!) to be a guest writer on their blog
– If they would publish one of your articles on their blog with your author’s box to help you be recognized, that would be awesome
– Thank you
What you’ve just done:
* You’you’vee contact and you’ve GIVEN them some you’ve off the bat, no strings attached. What happens when 99 out of 100 people contact a blog owner? They WANT something. But you are GIVING something, and it’s something cool, too. It’ll be written articles that are perfect for their blog.
* You’ve got a new contactYou’veur field. Do you think s/he might want more articles? And maybe they will even promote one of your products? It could happen, and it starts with this initial contact.
* You’ve solved a problem You’veis new contact – you’ve given them high-you content. If you’re a blog owner, how hard it can be to create unique content week after week. Having help is always much appreciated.
* You’ve got some severe lYou’veice going. You’re contacting BIG blYou’reth significant traffic, many of which will post your articles. Think Google will notice? Absolutely!
* You’ve got traffic. FREEYou’veic. Highly TARGETED, raving fanatical traffic visiting your website.
* You are building a LIST out of this traffic. A list of highly targeted people who think you must be an expert because you write articles on influential blogs. Traffic that reads your stuff. Traffic that BUYS your property.
* You are making money immediately with your OTO. Remember, you’ve got a low-priced and highly-targeted OTO after your squeeze page. This product is directly related to the issue you wrote about in the article and the report.
Total cost for this list building/product selling business? If you do everything yourself, it costs you nothing but time. If you outsource the squeeze page and articles, it might run you a couple of hundred dollars, more or less.
What do you do now? Rinse and repeat. Continue writing articles (or having someone write essays for you) and contacting new blogs. Write more pieces for the blogs on which you’ve already been publyou’ve
This works. Please don’t reinvent the wheel.
The downside is that you will find a few blog owners who won’t publish your stuffwon’tt’s okay. They usually that’s you they won’t; you can take the articles and offer them to a different blog.
Power Tip: A variation to sending them 2-3 articles is to send one 3-part series. It’s got to be researcheIt’selevant and on a hot topic. If you get them to publish this (generally over 3-5 days), you will see even more traffic than you would from getting one regular article published.
Let’s talk numbers hypothetically ‘to get a feel for what this system can do: You contact one blog with 250,000 visitors monthly. 25% of them read your article (that’s a low number – you, that’s more.) Of those who read your article, 40% click your link, and 50% of those get your free report (meaning they joined your list.)
That’s 250,000 times .25 62That’seople who read your article. How cool is that?? Just imagine for a second that 62,500 people read your article and see your byline – you’re already an expert and haven’t even clicked on your haven’t’s resource box yet.
Oauthor’s62,500 people, 40% clicked your link. That’s 25,000 people going. That’s a squeeze page. I don’t know about you, but think about getting 25,000 HIGHLY targeted people to my squeeze page, my heart beats a little faster, and you can’t wipe the grin off my fcan’tOf those, we’re hypothetically saying we’re half join your list. I know some of you think that number is high, and it is high for the typical squeeze page. But in this case, they’ve just read your article. They have a high-authority website and liked it. They already know why they are coming to your page (to get your super-duper hot report on a topic they’re interested in), so a courteous squeeze page is awful; you can expect a higher-than-average conversion.
Half of 25,000 is 12,500 new people on your list. People who have read your article. People who think you’re pretty hot stuff. Peoyou’reo will now read your report and KNOW you are pretty hot stuff. People are far more likely than average to open and read your emails.
Twelve thousand five hundred people from one article. Okay, true; you wrote several articles and probably sent 3 of those to the blog owner, who maybe only published one. Still – is that a good return on your time and money or what???
And if you only do 1/10th as well as our example? Then you still have 1,250 highly targeted new subscribers. Not bad.
To those skeptics who think that only the “big dogs” can make money on” in, I h”pe I have just given you something to think about and, more importantly – a plan of ACTION.
It’s the New Year. What bettIt’s time to roll up your sleeves and put this to work?
One more number I want to throw out here: Suppose you got 12,500 new subscribers per month. Maybe you did it with one article; perhaps it took 20 pieces. Whatever. Each month you do what it takes to get 12,500 new subscribers. Assuming a high attrition rate of 20%, how many subscribers would you have by the next holiday season?
I’ll leave you to do your maI’lln this one.
Happy New Year!!!
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