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First, you should have built a foundation of quality content. Please have at least a half dozen posts on your blog, and make sure that each one is either chock full of well-written targeted content, entertaining, or both. No one with a reputation will send traffic to your site if they can’t vouch that it’s worth their audience’s time.
Now then – list the exciting personalities, experts, and big movers in your niche for a blog post you will write. Include background information on their accomplishments and why they’re essential. If you like, rank them according to any criteria you choose – influence, charm, good looks – it’s your post, so you can do it as you choose.
For example, depending on your niche, your post might be titled: The Top 50 Flower Bloggers or The Top 25 Movers and Shakers in Finance.
These lists of top people in a niche or industry make for extremely share-worthy content, but you’ll take it one step further to ensure it gets passed around. Contact each person on the list and congratulate them for making it. Some of them will tell their readers about your article through social media, blogs, and websites.
About ranking these experts – what if some of them are upset with you for not organizing them at the top? First, not everyone can be number 1 – it is impossible. Second, even if they are a bit miffed, you can use that to your advantage by gleaming other blog posts and publicity. Third, you can write this post annually.
That way, those sam,e people may have gone up in the ranking next year, so they will likely brag about this to their audience. Those lower on the list may try to curry your favor, and those higher may add you to their inner circle. It’s a win-win no matter what happens, and your content gets shared multiple times in the process.
BONUS TIP: Now that you have the attention of the experts, choose a hot topic and ask them to weigh in. Even if you get 2 or 3 to share their opinions, you’ll have another piece of great content that will likely get shared throughout your industry.
BONUS TIP #2: Post a blog on “What 22 Top ___ Say About ___.” This is easy and practically writes itself. Email the experts from your list and ask them for a quote about your niche’s current topic or trend. Then compile their responses into an article or blog post. Be sure to let your contributors know when you make your post so that they can share the link with their audiences.
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