Get More Visitors from Your Signature File

You know it’s clever marketing to place a signature file in your emails, in forum posts (where allowed), t the end of guest blog posts, etc. But what is your sig file saying about you? That you’re boring? That you and your business look like every one of your competitor’s businesses? Or does it stand out and grab attention? If getting more clicks and visitors to your offer is what you want, you must have a compelling signature…

Here’s an example of boring:

“For The World’s Best e-Course on Driving Traffic to Your Website, Go to: sameoldsameold.com/wake-me-when-its-over

Sure, you’ll get a trickle of traffic. Maybe.

Instead, let’s apply some imagination and make a signature file that creates burning curiosity.

If your website is about weight loss, you might use the following:

“Click here to see a picture of my wife’s abs.”

“See a photo of my ex when he saw me in my new bikini.”

In these examples, we say to “click here to see a photo.” This phrase works well at attracting clicks.

If your website is about building muscle, you might use the following:

“Click here to see me try to bench press, my girlfriend.”

“Click here to see me try to bounce a brick off my abs.”

“Click here to see my wife try to beat a loud-mouth male body-builder in a push-up contest.”

Notice all of these use the word “try.” That’s because we’re building suspense – Did I manage to bench press my girlfriend? The reader has to click to find out.

Maybe your website is on dog training:

“Click here to see my dog chasing the mailman.”

“Click here to see my dog greeting guests with a cold beer and a bag of chips.”

“Click here to see my dog herding chickens into the living room.”

Notice all of the verbs in these examples end in ing, as though the action is happening now, not in the past.

Using these techniques, it would be best to get more people to click the link in your signature line. Your job is to fulfill your promise on the landing page, building rapport and credibility. Once this is accomplished, you entice them further into subscribing to your list to get your awesome freebie.