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Become an Internet Marketing Detective

At the risk of stating the ridiculously obvious, Internet Marketing is changing. Just because you’re making money today won’t guarantee you’ll still be making money tomorrow. There are prominent examples: Possum, Penguin, Fred, and whatnot. But then there are new regulations, new technologies, changing interests and priorities of consumers, more competition (sometimes imperfect, sometimes good), and so forth.

Become an Internet Marketing Detective

Without a doubt, the money is still there to be made – but you might have to get creative and expand your horizons to find it. And when you do find it, don’t rest on your laurels. Don’t think you can set a funnel up and ignore it; it will continue to deliver forever. If you do, you might wake up in a month or two and be shocked to find your account balance hovering near zero.

That’s why you’ve got to always be on the lookout for great and even mediocre ideas that are profitable. Make it a daily practice to write down at least 3 or 4 new ideas for making money and growing your business.

What happens if you don’t walk for a week? Your legs atrophy. And your brain works the same way. Either work your brain relentlessly, and it will get stronger, or don’t use it, and it’ll harden into something useless.

The economy has been having its challenges for years, and while it’s better now for many people, millions still are out of work or not making the money they used to make. So what are they doing? Many are turning to Internet Marketing. You might think this is bad because of increased competition, and it can be. But what will you discover if you make a list of ideas on how to capitalize on this?

First, these people will need training on how to do online marketing. That covers an entire realm of possibilities, including step-by-step courses and coaching.

Next, these folks will need help. They won’t be experts at everything from building websites, creating products, getting backlinks, and designing product covers. So if you’re willing to perform services, their money can be made.

Remember the TV detective Columbo? He would ask the suspect questions, always very polite and friendly, acting like he needed help figuring out what happened. Only he was brilliant – he was playing the suspect right until the end. My favorite part is when he would leave the room, and the suspect would breathe a sigh of relief. ‘Whew! Dodged that bullet,’ the suspect is thinking. But then Columbo pauses at the door, or even walks out the door, and then comes back in, and he puts his hand to his head like he just remembered something and says, “Oh, you know, I almost forgot one more thing…” And then he’d nail the suspect with the real question, which the suspect didn’t have a good answer for.

This should be you. You’re a detective, always on the lookout for that “one more thing” that will make your campaign more profitable, increase your subscriber rate, double your conversions, and so forth. Always search for your prospects’ questions that lead to a breakthrough product. Always be asking, asking, asking, “What do people want? What problem is keeping them up at night? What would they pay to fix, improve or eliminate?”

Get in the mindset of a detective, and you’ll view the world differently. You’ll see things you missed a hundred times before. People will start to think you’re psychic or something. You’re not. You’re just asking questions and paying very close attention to the answers. And you’re using your brain – something many people are too lazy to do.

Bottom line: Things are changing, and they will change a lot more. Fall asleep at the wheel, and your business will crash. Rely on what worked before, and you will go broke. Continue providing the same old products and solutions, and you’ll find yourself standing still in a high-speed race.

Be a detective like Columbo, and you’ll always get your paydays.

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