Author Archive | John Aleer

You already know that a buyer is generally worth ten times more than a prospect who signs up for a free product. Here’s the best way to continually build a list of buyers without buying solo ads or placing advertising.

Create a simple product that solves one pressing problem in your niche. This might be a video, audio, or ebook – it doesn’t matter. What does matter is that it delivers precisely what it promises.

Create a simple sales page for the product and price it in the $7 to $12 range, depending on prices in your market. This should be an impulse buy for customers, not something they must think about long and hard.

Use a program such as Rapid Action Profits or JVZoo to manage affiliates and pay 100% commissions. That’s right; you’ll pay 100% instant commissions to affiliates because you want to incentivize them to send you traffic. Right now, you’re looking to build a list of buyers, and by offering 100% commissions, your affiliates will be happy to send them to you.

Advertise your affiliate program to your list and via social media.

If you like, add an upsell to the offer that pays you. This way, you’ll not only be building a list of buyers – but you’ll also be making a profit from the start.

Market products to your list to make money, and market your affiliate program to your list to continue to bring in more affiliates. Also, advertise your affiliate program inside the product itself. Some of your best mates will first be your customers.

Rinse and repeat. Optimally you want 5 to 10 pretty new products that pay 100% instant commissions to affiliates so your affiliates always have something they can promote.

Continue to build and nurture your list of affiliates – these are equally important as your customers. Give your companions your products for free as you create each, so they can see what they’ll offer their customers and continue using social media to find new affiliates.

This strategy can be launched quickly and scaled consistently to develop a six or 7-figure business online. You wouldn’t be the first, and you won’t be the last to follow this model to build a thriving online business.

Oddly enough, this question often pops up in popular online marketing forums. Sometimes I even see people get pretty upset about the answers they get, demanding proof that a person is making money writing articles. So I thought maybe it’s time to add my own two cents.

Yes, article marketing is dead if you’re referring to posting junk articles on article directories and expecting people to knock down your virtual door. Thanks to the changes in Google over the years, those days are over and done. Even posting an outstanding article on a site like Ezine Articles likely won’t garner you more than a few website visits a week at most – probably not enough to make it worthwhile. Because if you’re writing quality content that people want to read, there are far better places to place your articles.

For instance, you can place them on your website. These days, Google rewards sites with quality information and better rankings, so why not fill your website with great articles?

What do I mean by quality information? First, it’s got to be material people want to read. This means you’ve got to have some essential writing skills, or readers won’t go past the first paragraph. Second, the content must empower them, improve their life, or solve a problem. In other words, what’s in it for them to read your article?

Third, it has to be relevant. Offering up last year’s SEO techniques isn’t cut; it will earn you some nasty comments and a hit to your reputation. Either know what you’re talking about or find an expert who does.

Okay, so you’ve got some great articles on your website – time to find other sites looking for your content. Ideally, you want places that get a lot of traffic but don’t post much content. This way, your article will stay featured for a more extended period, and it’s more likely to appear in the “most popular posts” section.

Once you’ve got some guest articles (or guest posts, if you prefer) out there, contact those site owners about possibly writing for them continuingly. If you’re submitting a report a month to ten different sites, that’s ten sites sending visitors back to your site. And that can be far more powerful than Ezine Articles ever was.

Lastly, see if you can get articles published in real-life magazines. That’s right – magazines like Entrepreneur and Wired. Sure, breaking into those is more challenging, but what a coup if you do!

A hot online business model is building a membership site and selling those memberships for $27 to $97 monthly or more. It sounds like a great idea – theoretically, just 100 members paying you $97 a month will gross $9,700 per month and $116,400 per year.

But getting someone to sign up for a hefty monthly payment is not as easy as it used to be. And if you do, most members tend to cancel after 1-4 months.

So why do they cancel? Because in their minds, you are not delivering enough value for the money. They see that their finances are tight and look for ways to save money. “I’ll cancel that monthly membership because I wasn’t using it anyway.”

The only way to prevent this is to be indispensable to their business or lives. If, for example, your membership gives them the software or the content that enables them to run their business, they’re not going to cancel. If you provide them with something, they can immediately turn into profit, such as high-quality PLR. But these things tend to take more time and resources than the average marketer, at least initially.

So how can you start a continuity program that people readily join and don’t quickly cancel? By offering an inexpensive newsletter on a topic, they’re passionate about. If your newsletter is in the $5 to $12 a month range and if it’s providing value, they’re not likely to cancel. After all, what’re a few bucks to read something they enjoy? It’s less than a pizza, and it provides value. And it’s almost too much effort to bother to cancel – it’s easier to let it continue.

But you might be wondering how it can be worth selling a newsletter for a $ 9-a-month subscription. After all, 100 subscribers is only $900 – is it worth your time? And how long will it take to get those 100 subscribers?

Frankly, it generally doesn’t happen overnight. You may only get a handful of subscribers the first month and another handful the second. But if your subscribers are sticking around, your income is steadily building monthly.

Better still, your work stays the same whether you have one subscriber or 10,000 subscribers. This means you can continue adding subscribers to infinity, and your workload never increases, but your income does.

Plus, it doesn’t have to take a tremendous amount of effort. You can write about your topic in your spare time if you’re already knowledgeable. If you’re not, you can interview others and transcribe the interviews or get other experts to write articles for you. If you’re smart, you won’t spend most of your time creating content because you’ll spend it growing your subscriber base. This way, you’ll earn more every month than the month before, and that’s a great feeling.

You can also market additional related products and services to your newsletter subscribers, increasing your income. Remember, your newsletter is far more likely to be read than regular emails, articles, and blog posts because people are paying to receive it. This means you can build great rapport and power with your readers. And so long as you never steer them wrong, they are more likely to follow your suggestions.

Here are 16 tips to get your newsletter up and running and make it as successful as possible.

1. Choose a topic with a high perceived value for the market. Making or saving money is always good. So is any niche with fanatical followers, many health niches, hobbies, and even dating and relationships. If you can find something people are obsessed with, you have a winner. For example, bodybuilders are obsessed with finding better/faster ways to gain muscle, and they’ll subscribe to numerous magazines and websites to find the latest techniques.

2. Write a bullet-rich sales page with tons of teasers on what they’ll discover in the newsletter.

3. Write one monthly newsletter or break your newsletters up into weekly editions. To begin with, the monthly newsletter format is more accessible and feels less overwhelming to produce. Plus, it can look more impressive when subscribers see one big monthly newsletter instead of several small ones. However, if there’s a lot of news in your niche, you might want to go with two or smaller newsletters since you’ll be able to put the word out in a much more timely manner before it gets old.

4. The amount of content you put into each newsletter will depend on your preferences, the niche, and what your readers want. Remember that quality is much more important than quantity. For example, suppose you write a newsletter about making money from home. In that case, one exact method they can implement monthly is worth more than 100 pages of generic information they can get anywhere.

5. You don’t have to limit yourself to written content – you can also do podcasts and videos.

6. Use experts in your field to help you generate the content. If you rely just on yourself, you’ll run out of info. But with a steady stream of experts, you’ll always have something fresh to say. Do interviews, use guest authors, and even hire people to write articles for you.

7. In addition to information, negotiate discounts on products and services they might need. Getting these “inside deals” can be an added benefit of subscribing to your newsletter. For example, if your newsletter is about best using WordPress, you might negotiate discounts on popular themes, plugins, or hosting. They could even pay for members’ subscriptions if you’re good at negotiating these deals,

8. Use a $1 trial to bring in more new subscribers.

9. Convert your newsletter to PDF and deliver via autoresponder or download link.

10. Ask your subscribers to submit tips and advice and offer them a link in your newsletter or some other reward if you publish what they write. Do this in every issue; you won’t have to produce as much content over time.

11. Survey your subscribers to find out what they want to see covered in your newsletter.

12. Once you know the value of your subscribers, you can purchase advertising to bring in new subscriptions. For example, if you know that your average subscriber stays for six months and you charge $9 a month for your newsletter, that’s $54. If it costs you $15 in advertising to get that subscriber, you’ve made (on average) $39 for every new subscriber that advertising brings in, not including other sales you might make to them.

13. Have a back end. It should be something more expensive than your newsletter and needs to fit your niche perfectly, but it doesn’t have to be your product. You can offer an affiliate product – just be sure it’s something you genuinely believe in yourself.

14. You might offer a “fixed term” membership depending on your niche. This is generally used when teaching specific skills that don’t change much over time, such as how to run a membership site or how to survive a disaster. You wouldn’t want to use this model if the information were constantly changing – for example, investing.

If the fixed-term membership model applies to your niche, it offers a double benefit: First, you write the content once and continue to get paid for it for a long time. Second, members see the end in sight and are even less likely to cancel. Weekly publication tends to work well for a fixed-term membership.

15. Rinse and repeat. Once you get one newsletter and are successful, you might consider doing a second one. This might directly relate to your first niche or an entirely new place.

For example, if your first newsletter is on Commodity trading, you might start a second newsletter on Forex trading. Then you can discount your commodity subscribers when they subscribe to your Forex newsletter. This will give your new newsletter a financial jump-start and enable you to begin paying for content if you have it outsourced immediately.

16. Cash out. If there comes a day when you’re ready to move on, sell your newsletter. Remember that having built-in recurring income and a list of paying members makes your business VALUABLE, so you should get an excellent price for it.

Don’t be alarmed, but I want to shake you by the shoulders and slap you, silly… Because I suspect you’re fast asleep at the wheel of life.

Well, I have news for you, and I’m sure you’ve heard it before, but maybe this is when you finally sit up, take notice, and start making fundamental changes in your life because…

Life Is Too @#$Z&% Short!

Remember when you were a child, and you believed life goes on and on and on?

And now here it is, barely a few minutes later (or so it seems), and you discover that a significant chunk of your life is forever gone.

What the heck happened to it??? Did you blow it like someone blowing money on the horses? Or did you make the most of every moment?

Millions of people struggle to make it through the day. They’re in jobs they hate, lives they don’t like doing things that hold no interest to them. And yet the clock ticks for them as it does for the rare person who is completely happy and content doing what they love to do.

Doberman Dan wrote something that fascinated me. I don’t know where he got these numbers, but they’re enough to shake awake anyone slumbering through life:

You’ve got 78 years on this earth, statistically speaking.

You spend 1/3 of that time sleeping, leaving you with 49 and 11 months of “awake” years.

Subtract hours in school, leaving you with 46 years and four months of your life remaining.

Subtract 91,000 hours on a job; you have 35 years and 11 months of staying.

Subtract time driving, running errands, brushing your teeth, etc., and you’re now down to 32 years and two months.

Subtract eating, drinking, shopping, etc., and you’ve got 25 years and ten months left.

Subtract chores, and you’re down to 20 years and one month.

Subtract taking care of children and family, watching TV, playing video games, and wasting time on the Internet, and you’re now down to 9 years and six months of your life remaining.

Seventy-eight years on this planet (if you’re lucky), and only nine are yours.

See what I mean? Life is too @#$Z&% short.

Life is too short to let fear rule. Open your mind, arms, and heart to new things and people. Take a chance, push through fear, let go of guilt, break down your goals into achievable steps, and get moving TODAY.

Life is too short to be unhealthy. Get moving, get active, and stop eating crap food, especially if you want to make it to 78+ and enjoy the journey.

Life is too short to be full of regrets, just as it’s too short to dream about your ‘glory days.’ You can’t start the next chapter of your life if you keep re-reading the last one.

Life is too short to be a slob. If you’re disorganized, you’re wasting time looking for things and wasting more time not doing what you want.

Life is too short to be negative. Yes, occasionally, negativity seeps in. But when negativity rears its ugly head, you’ve got to beat it back with everything you’ve got, and never under any circumstance do you invite it in or ask it to make itself at home.

Life is too short to deal with or even think about rotten people. Are you worried about what that nasty person said about you? Why????? Life is too short to stress yourself with people who don’t even deserve to be an issue.

Life is too short to keep up with the neighbors. Do you care how many new cars or televisions they have? I can’t think of anything more irrelevant than what the neighbor blew money on today.

Life is too short to be in a job you hate. If you’ve never had a job you hated, words couldn’t explain this to you. But no explanation is necessary for the other 95% of people who know what I’m talking about.

Life is too short to be poor. Yes, you might start poor, which certainly isn’t your fault. But there comes a time when your finances are precisely what you make of them. Nothing is noble about being poor – it’s like having a ball and chain around your throat that stops you from living the life you want and instead wraps you in layers of stress and anxiety. If you don’t have the money you wish to, get busy and make it. And yes, I believe Internet Marketing is still, hands down, bar none, the best way a person can go from poverty to wealth in a relatively short time (2 to 10 years.)

You, I, and everyone we love is terminal – it’s just a matter of time. And every day, we have a little bit less of that.

I’ll let the quote master Mark Twain have the last words…

“Life is short; break the rules.
Forgive quickly; Kiss SLOWLY.
Love truly. Laugh uncontrollably.
And never regret ANYTHING.
That makes you smile.”
– Mark Twain

Let’s face it – offline marketing gets a little more complicated nowadays. There’s more competition than ever before as more marketers break into the field. There are also more possible services to sell, which tends to confuse the business owners and the new offline marketers. And as more and more marketers offer more services to business owners, the owners often say “no” before they know what they’re turning down.

But it’s still true that offline marketing can be hugely lucrative for anyone who makes a serious attempt at it, especially if they find a way to stand apart from the crowd. Imagine the edge you could enjoy over every other offline marketer if you offered business owners just one thing – the thing they want the most – more customers.

Few marketers are doing this, yet it’s probably the most accessible service to sell to a business owner.

You could practically choose which clients you work with because what business owner will say ‘no’ to new customers? None in their right mind. Especially when they only pay you for leads or actual customers. If you don’t deliver, they don’t get paid. Thus there is absolutely no risk to them. And with no trouble, they have no reason to say no.

So how do you get these leads and new customers for your clients? First, you’re going to think locally, not globally. You’re getting information for a specific type of local business that serves a specific geographic area, such as a city or region.

Second, you’re going to build a website, and then you’re going to drive traffic to that website. You want to use good SEO but don’t want to rely on search engine traffic. After all, your site could rise or fall on the whim of search engines. That’s why you’ll want a paid traffic source you can rely on, such as Google Ads.

You’ll be choosing niches that can pay high referral fees so you can afford to spend money to get those leads and still pocket plenty of profit. For example, let’s say it takes you $50 in Google Ads to get a new patient for a dentist. You can do this all day if you’re charging the dentist $100 per new patient.

You’ll want to retain ownership of your websites for two reasons. First, if your client stops working with you, you’ll sell your leads to a similar client in the same area. For example, if you’re getting information for a contractor in Austin, Texas, and one day that contractor decides to stop using your tips, you can begin selling your leads to one of their competitors.

The second reason to retain ownership of your lead-generating websites is so that you can make changes on the fly. Let’s say your site ranks high, but one day, it falls to page 3. You can immediately make changes to your SEO without having to get them approved by the business.

As you can see, this business model is pretty simple, and the competition is still relatively low. The field is wide open, and getting clients can be as easy as asking if they can handle more business.

Here are a few questions you might have:

Q. What type of website should I build?

A. A small WordPress site targeting the best buyer keywords works well. Figure 5 to 10 pages, 10 to 25 keywords to start if you optimize for SEO. Each website should target one niche in one town—for example, dentists in Tacoma or chiropractors in Atlanta.

Q. How do I find the keywords? Can you give keyword examples?

A. Use the Google Keyword Planner to find which terms are commonly searched for in a particular industry. Then add those keywords to the location to form your keyword phrases—for example, Tacoma, Washington, dentist. Use singular and plural, and add appropriate “buying” keywords, such as buy, rent, lease, hire, etc. Lastly, add descriptive keywords such as best, cheap, fast, etc.

Q. What domain should I use for my site?

A. First, don’t buy a domain that uses the actual business name. For example, if your client is Bob Smith, a dentist in Tacoma, Washington, don’t buy BobSmithTacomaDentist.com because if he ever stops using your services, you won’t be able to use that domain. Second, choose something generic with your best keywords in a .com, .org, or .net. For example, TacomaWashingtonDentist.com or DentistTacomaWashington.com. (These may or may not already be real sites.)

Q. What should I have on my website?

A. – A toll-free number is prominently displayed.

– A contact form above the fold. (70-80% of people will call, and 20-30% will fill out the contact form.)

– Images – either use images from your client or buy your photos.

– Lots of headings and paragraphs to break up the content.

– Great content with a clear call to action. Don’t use PLR for this – either write your content yourself or outsource it. If you need ideas, check similar websites but do not copy. Above all, make your copy engaging.

– Proof – real customer testimonials are suitable for this, as well as an industry-backed fact quoted with sources (IE: “People using a lawyer for their injury claim receive on average $42,000 more per claim than those going through the process without legal representation.” – The American Bar Assoc.) by the way, I just made that up – DO NOT use it.

Q. What shouldn’t I have on my website?

A. Anything that is on the client’s website. Assuming they have their site, you’ll want to use all fresh and unique content. If you need to post their address, do so as an image, so Google doesn’t see it as duplicates. And don’t use PLR. Ever.

Q. How do I charge?

A. It’s up to you and the client, but here are some suggestions:

Get paid for the leads you generate rather than your sales. Of course, you’ll get paid less per lead, but you’ll get paid for every leader regardless of whether or not they become customers. It’s important to note that clients may be more reluctant to do it this way if they are not confident in their ability to close leads. You can overcome their resistance by giving them the first leads for free, so they can test the quality of the charges before agreeing to pay for your services.

Establish a flat rate for each sale you generate. Your client might offer different services at different prices, so that you can establish an additional flat rate for each service. With a flat rate, you typically get paid right away.
Take a certain percentage of each sale. If your client bills far into the future rather than upfront, you might not get paid for a while using this method—commissions over the lifetime of the client/customer relationship. For example, if your client is a landscaper and they service the client weekly for months or years, you could get paid a small amount of money for a long time, which adds up.

Q. Are there any clients I should avoid?

A. Yes. Any business in direct competition with one of your existing clients. For example, you can work with one dentist in each geographical area but not two dentists in the same small to mid-sized town (2 dentists in a large city would almost certainly be alright, but after that, look for other locations or professions.)

Also, avoid any business that does not make a large sale upfront or offer a long-term ongoing service. For example, a bakery wouldn’t be a good business since each sale costs $5 to $20. But a doctor, lawyer, accountant, contractor, swimming pool sales, realtor, insurance agent, mortgage broker, etc., would make good clients. So would someone who provides an ongoing service such as the landscaping and lawn care we mentioned earlier, a maid service, a high-paid personal trainer, etc.?

Q. How do I know which businesses to approach?

A. Look for those already spending money trying to get business. This might be in the Yellow Pages, Google Ads, newspaper advertising, etc. These are businesses looking for more customers and ready to spend money to get those customers.

Q. How do I track leads?

A. The opt-in form makes tracking those leads easy. You can even offer an incentive such as a relevant report to encourage their opt-ins and then follow up to enable them to use your client’s services.

For the phone number, you can use a virtual reception service to take down the name and number of each caller before forwarding them to the business.

Local affiliate marketing can be highly lucrative if you invest time. You’ll need to build websites, optimize them and run Google Ads campaigns. But once you get everything set up, you can continue making money for months or years with minimal additional effort.

If you’ve read Napoleon Hill’s “Think and Grow Rich,” you know that he repeatedly alludes to “the secret” without stating precisely what the secret is.

A quick aside here – I wonder if his book would still be popular to this day if he had STATED the secret rather than leaving it a bit of a mystery. I don’t think so.

Some have said the secret is to “Conceive it, believe it, and then achieve it.” That is, you need to decide what you want, believe with all your heart that you can and WILL achieve it, and then take action necessary to make it happen.

Others have said the secret lies in Chapter 2, where even Napoleon’s son said he could identify the secret. That chapter is about “Desire: The Starting Point Of All Achievement.”

Chapter 2 reads, “The method by which desire for riches can be transmuted into its financial equivalent consists of six definite, practical steps…”

“First. Be definite as to the amount.” Desiring a lot of money or being rich won’t work. Making a goal of $5,000 a month in income will help.

“Second. Determine exactly what you intend to give in return for the money you desire.” You get something for nothing – if you did, you could make a wish, and your desire would appear. You’ll need to exchange your efforts for the money you desire, so what can you do? How can you give tremendous value to others?

“Third. Establish a definite date when you intend to possess the desired money.” Never underestimate the power of a deadline or the need to be accountable to someone. Tell the person you least want to disappoint about your deadline, and be sure they hold you to it.

“Fourth. Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action.” Decide what you’re going to do, and then do it. Don’t wait – procrastination leads to excuses which lead to more procrastination. Begin immediately.

“Fifth. Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return, and describe clearly the plan through which you intend to accumulate it.” You’ve heard this before – Write it down. Make it concrete. Make it REAL.

“Sixth. Read your written statement aloud twice daily, once before retiring at night and once after arising in the morning. AS YOU READ – SEE AND FEEL AND BELIEVE YOURSELF ALREADY IN POSSESSION OF THE MONEY.” Twice a day? I would suggest several times a day. Keep your goal before you, so it’s on your mind constantly, like a mantra. It should be the last thing you think about as you fall asleep, the first thing you think of upon waking, and your prevailing thought throughout the day. As you think about it, BELIEVE it is already done – you are simply going through the formalities.

You’ll notice that these six steps assume one thing – that you will take ACTION and do whatever you need to do to make it happen.

Six steps, plus action.

What would it be if we were to boil this down to its essence?

Conceive it
Believe it
Achieve it

And there you have it – Napoleon Hill’s secret to Thinking and Growing Rich.

Famous salesperson Ben Gay tells the story of being on an ocean-going fishing boat with a very successful friend. His friend hooked a whopper of a fish on his line. The crew went crazy with someone shouting out, “slow down, speed up, hard to port, etc.” Crew members were running around doing whatever they were doing, and the entire boat felt chaos while his friend was working on landing this fish.

But his friend was as calm as could be. When Ben asked his friend how he could stay so quiet amid all this frenzy, he replied, “While the fish and the crew don’t know the outcome of this struggle, I do.”

His friend had already conceived and believed he would catch a giant fish. All that was left was to calmly and serenely land him.

Hopefully, you are the exception to these mistakes. If you’re not, take heart: 9 out of 10 online marketers make these same mistakes. Here’s how to rise above your competition and increase your bottom line simply by NOT making these five mistakes…

You are spamming on social media. You opened your Twitter account with the best intentions to Tweet valuable content and answer questions, but now nearly every tweet you send out is a link promoting a product. If this is you, then it’s time for a change. Promotion is OK if it makes up only 20-30% of your tweets at MOST. The rest should be content rich and helpful to your followers. And this goes for every social media network, not just Twitter.

Not testing. You create a new squeeze page, but don’t test one headline against another. Result? Every day that goes by, you are losing money. Test everything. Eventually, the same effort will yield 1.5, 2, or even three times the results.

You are not asking for the sale. Whether you’re looking for an opt-in, a share, or a deal, tell them precisely what you want them to do. If you don’t clarify your call-to-action, you will get less than stellar results every time.

You are ignoring your current customers. Are you so busy looking for a new business that you forget to pay attention to your most important asset – your existing customers? These people already trust you enough to purchase at least one product. That’s why your current customers are your best prospects in the world – treat them like gold.

You are talking about you, you, and YOU. Do you know who your customers care about? Themselves. They don’t care about you, only what you can do for them. This sounds harsh, but it’s true. Yes, you can tell them an anecdote about what happened to you last weekend, but it better has something in it for them. Your customers don’t want you or your products. They want solutions to their problems. Remember this, and you can’t go wrong.

“Find out what people want and sell it to them” is advice you’ll hear repeatedly. Why? Because it generally works. After all, if someone wants breakfast cereal made out of toads and frogs and you’re the only one selling it, you can command your price.

But what if massive competition exists in the toad and frog cereal niche? Then you’ve got to differentiate yourself. Finding a way to stand apart from the others selling a similar product would be best.

Or you can go a different route, the way companies like Apple roll, to find out what people WILL want. You see, all of the most excellent products were at one time non-existent. No one knew you could ride in cars, so they used horses and maybe buggies. Then along comes the car – something no one had seen before, and people quickly realized they wanted it. Decades later, consumers didn’t know they wanted computers and the Internet. Nor did they know they wanted cell phones and then super sophisticated ones, but people desperately wanted them once they were introduced.

So if you can find a want before it even exists, you have no competition – at least for the first few weeks and months.

And you can take this even one step further. It’s not just a matter of finding out what people will want; it’s also a matter of finding a way to offer it to them that takes the work out of it. Imagine if Apple sold its products as kits that had to be put together – would they sell as many phones and tablets as they do now? Doubtful.

There was a time when computers were sold as kits. You get the plans; you buy the parts; you put together your computer. So who had computers during this time? A relative handful of people liked to tinker with electronics. It wasn’t until several years later when computers were sold ready-made, that the market took off.

If we were looking at this as a tiered system, with each subsequent tier being preferable to the previous, then the first tier is the old standby of offering customers what they already want. The second tier provides what they want before they know they want it. And the third and final tier is to provide what they want before they know they want it and take all of the work out of it for them.

Sell them the ready-made solution where the only action they need to take is to decide to buy. Make them feel suitable for taking that act like they made a real contribution to getting the solution you’re offering. In essence, you’re giving them the satisfaction that they accomplished something important when they hit that order button. But YOU are doing the actual, honest work, whatever that might be.

If you’re offering a revolutionary new WP theme, install it for them. If you provide a complete business solution, set it up for them. If you’re offering an irrigation system, an automobile makeover, or even an exercise program, make them feel that all they have to do is make the decision. That’s it. Then you will do the rest.

Of course, you and I know that they will have to do work in many cases. But that’s not something they want to consider during the sales process. In the example of the exercise program, all they have to do is show up, and then you will guide them step-by-step. They don’t have to think about a thing; they follow along. You’re making it appear as though you do the work when they are the ones working.

Is this deceptive? Not in the slightest. If you say you will build them a website and then send them instructions on how to do it themselves, that would be deceptive. But if you make the site for them and then they have to update it themselves, or if you show them exactly how to exercise, but they have actually to move their bodies, you truly are taking the lion’s share of the work of thinking out of it for them.

When you are romancing the customer in the sales process, it’s okay to make them feel 10 feet tall for simply “taking action.” And it’s also a brilliant move to continue congratulating them for their wise decision since this will make for happy customers who don’t cancel.

Find out what people want, or better still, what they WILL wish to, and then remove the work as much as you can, and you will have a winning business model.

Have you tried offline marketing yet? If not, why not?

Oddly, you’re hesitant to offer offline services because you’re afraid of sounding less than super intelligent when talking to business owners. Maybe approaching them makes you nervous. Perhaps you don’t feel like enough of an expert.

Whatever the reason, take heart. Business owners are just people who need help, and you are there to do exactly that – help them. Treat them like they are your new friend, and you can not only eventually turn them into clients, but you can also keep them as clients for years and years to come.

Perform a service for them, no matter how small. Even if you only charge $100, that token amount is your foot in the door and a slam in the face to all other offline marketers. When someone approaches that business person about marketing, they will say, “No, I already have a guy/gal for that.” And once you earn their trust with that first small job, you can get bigger and bigger jobs from them in the future.

So how do you get your confidence up for that first phone call or in-person meeting? How do you get in the zone before picking up the phone or walking through the door? By talking to yourself or a friend. Literally.

This trick comes from entertainer Kyle Cease who accidentally discovered it on the way to an audition. Generally, before an audition, he would constantly worry about it. But this time, he started talking to his friend about the upcoming audition as though it had already happened, like this: “Do you remember when I went into that audition, and I just nailed it? I don’t know what happened, but I got into a zone and started feeling so good.”

By talking about it in the past tense, he started feeling good about it. The stress disappeared, and he acted as though it was a done deal, as though the only possibility was nailing the audition, which he did.

Interestingly, I’ve been doing this for years without even realizing what I was doing or why I felt so confident in new situations. It took Kyle to point out that this technique isn’t well-known and needs to be shared.

Try this yourself. The next time you are stressed about something you’re about to do, talk out loud about how great it went, how you were positively on fire and nailed it, etc. It’s a simple trick that costs nothing but a few minutes of your time, but it can have a life-changing impact.

This technique will allow you to break through old comfort zones like a superhero breaking the sound barrier. You’ll find you can do things and accomplish things you’d only dreamed about before.

Tony Robbins is fond of saying that “Success leaves clues,” and he’s right. Let’s look at how to use this to your advantage so that you can reverse engineer your way to success.

Say your goal is to make $10,000 a month with your online business since that’s a viral goal among Internet marketers.

How do you want to make that income? Perhaps you want to create and sell products in a particular niche; list builds, do CPA, or build a membership site. Your first step is to decide what you want to do and where you want to do it.

I suggest running some numbers as well. For example, if you create products, you must sell 100+ $97 products monthly to reach $10,000. Or sell twice that many if you use affiliates and payout recommissions.

If you’ve selected your niche but don’t know what to do next, your first option is to find every big niche marketer and get on their lists. See what they’re doing, what they’re saying, and especially what they’re selling. This should give you some ideas in less than a week. Write down all your thoughts; even those think are silly or beyond your reach.

Now then, narrow your choices. Maybe you’ve decided to create a blog, build a list, and sell you’veliate products and your membership site. Now you have a plan. You can get basic info from the Internet on starting your blog and list building to get you started.

Next, you will analyze what your competitors are doing that’s you’re in terms of blogging, list building, selling that’s products, and running a membership site in your niche. This is information you won’t get out of any course. It’s been said that if you want won’t the real secrets of It’sbest marketers; you should watch what they do rather than listen to what they say. That’s why you joined your competitors’ lists, to see how they’re doing wThat’sey’re doing.

Questioncompetitors’h:

How are they get the traffic?
Wherethey’rey get their links?
Who are their affiliates?
What is their content strategy?
What is their unique selling point?
How do they structure their websites?
Who is their audience?
What is their website or product missing?
And so forth.

There are multiple tools online to help you do this, which you can research on Google. This isn’t a tutorial I’m offering you here so much as a mindset:

Success isn’t because of no-hitter what you want to accomplish; someone has often done it or something very close to it. You don’t need to reinvent anything; you need to find out what they did and do it yourself.

Mdon’tou; I’m not suggesting you infringe upon any copyrights. Instead, I’m suggesting that there are no who’s that need reinventing. Furthermore, if someone else can I’mit, you undoubtedly can. You can outsource anything you cannot do and fill in the rest yourself.

And you don’t want to “copy” when it comes to content. Let’s say your entire strategy for earning $10,000 a month I don’t build a $”7 me”membership site and keep it fiLet’swith 100+ members. Let’s also say someone else in your niche is already doing that. Should you copy them? Not exactly. Let’s, use their traffic and lead generation methods since those work. But create your brand, unique selling proposition, and unique content.

Furthermore, whatever they’re doing, you want to do it better. This means delivering more results or delivering those results more efficiently or something that sets they’re and above the other membership site. This will make it easier to get and retain members.

Focus your efforts on taking care of your customers, and you’ll find the money tends to take care of itself. As Zig Ziglar used to say, “When you help enough people get what they want, you’ll get what you want.”

No, you’ll don’t restrict your reverse engineering to your niche. You can often ga”n valuable insights from other places that trans you’ll to yours. For”example, you won’t be in the fashion niche and see a financial membership that sends out a monthly CD, has a hotline, or somehow personalizes content for each member. Is this something you could do in your fashion membership? Perhaps you send out a CD of the latest styles and patterns. Or you have a fashion ‘hotline’ on your site that offers the latest fashion industry insider’s news. Or you have a feature that shows members how each new clothing line would look on their particular body build.

I know nothing about fashion, in case you couldn’t, an insider’s fashion style is simple: I wear it if it’s comfortable and doesn’t make me look silly. Perhaps there’s a need for a fashion website for people like me.

My whole point icouldn’tStop thinking you must start from scratch or every answer doesn’t den inside the latest marketing info prothese’s the truth is you can already discover precisely what is working – because success leaves, you’ve You must play detective, follow the clues, and get busy reverse-engineering your success story.