Knowing the triggers, you can use to activate certain behaviors in prospects can help tremendously increase your conversions and bottom line.
That’s why I’ve compiled ten slightly sneaky methods to get your audience to do your bidding – or stated another way, here are ten strategies to get the public to buy your product and share your message with the world.
People crave entertainment like they crave air and always need more of it. A good analogy is a caffeine – in the beginning, the smallest amount of caffeine can give you a nice little buzz. But the more caffeine you use, the more you need to achieve that same buzz level.
Entertainment is no different. The movies of the 40s weren’t fast-paced enough for people of the 60s. The music of the seventies can’t compete with the theme of the 80s. The comedy of the 90s seems tame compared to the humor of now. Why is that? Because entertainment constantly has to turn up the intensity to get the same reactions from the audience. People want more exciting stuff, and if you can build excitement and entertainment into your product, you’ve got a hit.
Speaking of entertainment, people LOVE controversy. Build a controversial website, blog, forum, product line, podcast, YouTube channel, etc., and watch people flock to it. You’ll get free publicity everywhere as people promote or flog you on social media, forums, and other blogs.
And as a marketer, you could capitalize on both sides simultaneously if you wanted to be sneaky about it. For example, you might build two websites – one on each far, far end of the political spectrum – and let them slug it out online. Anything that has what is perceived to be a polar opposite could work, such as God-fearing vs. Atheist, protecting wildlife from loggers and miners, etc.
Or build controversy into your product from the start. “How To Use Tax Loopholes, So You Don’t Pay Your Fair Share Of Taxes.” Is it legal? Yes. Is it fair? No. Or how about toy guns for children? Some parents love them, many hate them, and all will have something to say about it, which drives more traffic to you.
This one’s sneaky – carry on a conversation between two people about how great a product is. This could be in a forum, posts on a blog, or even if it were to “come up” during an interview about something else. The point, of course, is not to appear as though it’s a promotion. Yeah, I know; pretty sneaky.
People like to follow, as in “follow the leader.” What happens when one cow walks away from the herd? They’ll follow if the other cows suspect this cow knows something they don’t. It doesn’t matter WHAT this cow might know, only that they have information that might be useful. Is the grass greener over there? Is there a secret stash of alfalfa or a salt lick over there? Let’s follow her and see!
It might seem callous to compare people to cows, but the herd mentality applies to many species, including people. If someone is seen as a leader and that leader uses ABC products, then it will be easy to get the followers to use ABC products as well.
As a marketer, you can use this in one of two ways – either become a leader yourself or get your product into the hands of leaders and make sure people find out about it.
Speaking of following, people follow the confident person. They’re attracted to confidence like bees to honey. If you don’t have faith, get it. Depending on your niche, arrogance might work as well.
Take it away. Whatever your product is, please find a way to take it away from the potential buyer. Maybe they have to qualify, and not everyone can. Or there’s a limited number. Or the offer is ending soon. Or perhaps they’re just not supposed to have it, so you tell them NOT to buy the book but drop hints of how powerful it is.
People do not like to be left out. This works well in the Internet Marketing niche and even better in any non-marketing savvy place.
People work harder to get something for nothing. Weird but true. What else explains someone who masters a gambling system or studies racehorses just to bet? If your product promises enormous returns for a small effort, it will sell. Unfortunately, most products like this can’t deliver. But you can ethically use the something-for-nothing technique – referrals. That is, get people to promote you through social media in exchange for something free.
Another way to ethically use something-for-nothing is to make it appear that purchasing your product is a giant leap towards attaining their goal. You’re being honest that there is work involved, but you make the first step seem so enticing they feel they’ve practically achieved their dream simply by buying the product.
People get seduced by stories. BIG TIME. Think of the man sitting cross-legged, playing the flute while a cobra sways hypnotically to the music. This can be you hypnotizing your audience through written and verbal storytelling.
Entire courses have been written about using storytelling in marketing. A good story creates thoughts and images in your prospect’s head that originate from the opportunity, not from you. And a great story causes the audience to feel emotions and desires that come from these thoughts and images. Bottom line, get good at storytelling and use your skill to weave mesmerizing stories throughout your marketing.
People buy dreams, not just once, but over and over again. Why is it a camper will buy every camping gadget out there? Why will a golfer purchase every golfing book written in the past 20 years? Why do Internet marketers buy online marketing products sometimes at the rate of 3 or 4 a day?
This is why a list of actual buyers is so hot – if these people buy once, they would likely purchase again and again. You can continue to create products and promote products to this list, and as long as their dream remains alive, they will continue to buy. Perhaps it’s the act of purchasing that makes them feel they are one step closer to realizing their dream. Thus five purchases put them five steps closer, and ten investments put them…
You can get sneaky with this one as well. Create several somewhat similar products and then let them compete with each other. It can be surprising how many customers purchase two or more.
People WANT to believe. So make it real. Make it believable. Help them along. Show some negative with the positive. Did you know testimonials are far more effective if they mention something NEGATIVE? For example: “I wasn’t crazy about the title of this course and thought it was going to be just a rehash, but it turns out it was exactly what I needed. Using this information, I’ve ___ and ___ and achieve ___.” Make it believable.
And remember, please use these methods only for good and never for evil.
No comments yet.