That’s why you should go ahead and make them an offer within the first seven days. Make them 2 or 3 bids.
Yes, you still need to provide some great content, whether telling captivating stories or giving them hot tips. But at the end of each email, make them an offer they can’t refuse. You may be surprised how many prospects become customers in that first week. And as you know, once they buy from you, they are far more likely to buy repeatedly, as long as you continue to make them happy.
But we’re not done yet. In addition to making them offers via email in the first week, you also want to provide them IMMEDIATELY.
Let’s say they sign up for your free report on ten ways to banish acne. If you’re using single opt-in, they’re now on your list. So instead of sending them to a page that tells them to check their email for their free report, please send them to a sales page that tells them the free account will be sent to their email shortly, and in the meantime, to check out the one-time fantastic offer you have for them.
Depending on your offer, there’s no reason why you can’t convert 10% or far more of these prospects into IMMEDIATE buyers with this simple technique. And best of all, it’s something you set up once, and then you can forget about it, earning yourself a nice little additional income while you continue to grow your list.
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