That’s why it’s essential to begin outsourcing as soon as possible, much sooner than you probably think. If you believe you need to bring in a hefty six-figure sum before you can get some help, think again.
The sooner you begin outsourcing some of your business, the more mundane and time-consuming facets, and the sooner you can start powerfully growing your business.
You’ve only got a fixed number of hours in the week. Do you spend them doing the following:
A: The tasks you don’t like to do
B: The tasks you don’t mind doing, but they could quickly be done by someone else
C: The tasks that you’re brilliant at doing and that you enjoy performing
D: Planning and strategizing to take your business to the next level
You want to delegate A and B as fast as possible so you can focus on C and D.
Are you doing your support? Are you answering your emails and phone? Is it taking your entire morning to help, answer emails, and so forth?
Next question: How much do you earn each time you work your support desk or answer your emails and phone? What’s that? Nothing? Maybe it’s time you hired someone to do it for you.
If you do it correctly, hiring someone to perform your support tasks can pay off from day one.
That’s because it frees you up to do the things that MAKE YOU MONEY.
Ah-hah! Imagine that – devoting nearly all your working time to those tasks that make money rather than doing support.
The military has two distinct areas of operation: Front line and support. The front line wins the battles while the support does just that – support those out there beating the actions.
In sports, you’ve got offense and defense. The defense is crucial for stopping the other team from scoring, but they generally DON’T SCORE any points themselves. The offense does that. If you’re spending all of your time on defense (answering emails), then you’re not devoting any time to crime (making sales.)
Here’s how to hand off the bulk of your email tasks to your new assistant: If you don’t already have a private email address, create one. You give this address to JV partners, fellow marketers, and your mother—the people who matter most to your business and personal life.
Once a day, you check this address and answer these emails personally.
Everything else – EVERYTHING – goes to your support address or support desk, where your support person checks it daily or several times a day.
This includes payments, autoresponder emails, hosting emails, customer questions, complaints, testimonials, affiliate requests, etc.
Your support person has access to your accounts, too. Your hosting account, autoresponder account, PayPal account, etc. I know – it seems like a giant leap of faith to give someone else access to your PayPal account, but no worries. You can limit the PayPal functions your support person has access to. For example, they can issue refunds but not withdraw funds.
Your support person or team will run your business’s day-to-day operations for you.
When training your support staff, you can write step-by-step procedures on how to do things, record videos or audio, or have them contact you when something comes up they haven’t handled before. In other words, there is a learning curve. But after the first week, you shouldn’t have to spend much more time on training, especially if you’ve got the right person for the job.
You can also have your support person or team do all those other things you don’t like to do, such as analyze stats, clean email lists, install websites, and social media, etc. Whatever you prefer to hand off, go ahead and do it.
Hiring someone for 2 hours a day frees up 2 hours of your own time. If you pay them $12 an hour, that’s $480 a month – possibly more than you currently pay for programs and how-to info.
And it’s 40 hours per month that you’ve just gained. Imagine using that 40 hours each month to create and market a new product – 12 new products in a year. If each product would initially make you just $3,000 and then just another $500 a month – well, you do the math.
If you’re still hesitating, think about this: If you strike a deal with your support person to pay them monthly, then you’ve got 30 days to use your newfound time to make more than enough money to cover them for the first month.
Thirty days and 40 newfound hours. But that’s not even the most significant benefit of bringing someone in to help you with your business.
The most significant benefit is what it will do for your mindset because suddenly, you ARE a business person. There’s no more wondering if you’re dabbling in a hobby. This stuff is REAL, and you are now responsible for someone else’s income. This motivator will kick you out of bed each morning and ensure you have a successful day.
Use one of the freelance sites to find someone. Yes, it will feel like a big step because it is. A big step in the right direction that is. Because the rewards will prove that taking this next logical step in your business evolution was worth it.
No comments yet.