You could get interviewed. You could join lucrative joint ventures and mastermind groups. Your social media accounts would become magnets to followers and fans. Customers’ sales resistance would decrease, your sales would increase, and so forth.
Becoming an ‘overnight’ authority in your niche shaves a few years off your online marketing career path. You’re taking a quantum leap from being an unknown to being known in your place. And you receive all the benefits a known expert in your field gets, without the years of work.
Sounds pretty good. Yeah, it’s cheating, but it’s not. Whoever said you have to take years and years to accomplish what you can do in a few days or weeks?
Here are five ways to do it:
1. Interview others. Oprah wasn’t an expert, and she interviewed experts. And by doing so, she became associated with every expert she interviewed. In your case, you’ll want to go much more narrow and deep than Oprah, choosing your targeted niche carefully and then interviewing anyone in that niche.
2. Buy named rights products and sell them. These are products sold by big-name marketers that allow you to keep their name on the product when you sell it. You’re co-featuring with an established expert. At the bottom of the sales letter, you can write something like, “From the desk of ‘your name’ and ‘guru’s name.’ Buyers will assume you have partnered with the guru in putting this product out. These resale rights aren’t cheap, but that also plays in your favor since it dramatically limits competition.
3. Create a product yourself, then let a big-name marketer be the co-author and co-owner. These heighten your profile and generally bring in a lot of sales from that marketer’s list and from affiliates who promote for that marketer.
4. Write/edit a book full of other people’s articles. Choose a topic and then find articles written by experts on this topic. Ask their permission to place their pieces in your book, giving them full credit and links to their website. If you choose, edit, write the introduction, and add notes at the beginning and end of each article. But the experts still do all the heavy lifting while you get to associate your name with theirs. It looks like a collaboration between you and all these big names, with YOUR name on the front cover.
5. Do all 4, along with guest blogging and being active on social media. Suddenly, people will say that they see and hear you everywhere.
Some people take a lifetime to go from the mail room to a company’s boardroom. But this is your business, and YOU make the rules. Don’t wait years to become an expert in your niche – decide to become one today.
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