You are spamming on social media. You opened your Twitter account with the best intentions to Tweet valuable content and answer questions, but now nearly every tweet you send out is a link promoting a product. If this is you, then it’s time for a change. Promotion is OK if it makes up only 20-30% of your tweets at MOST. The rest should be content rich and helpful to your followers. And this goes for every social media network, not just Twitter.
Not testing. You create a new squeeze page, but don’t test one headline against another. Result? Every day that goes by, you are losing money. Test everything. Eventually, the same effort will yield 1.5, 2, or even three times the results.
You are not asking for the sale. Whether you’re looking for an opt-in, a share, or a deal, tell them precisely what you want them to do. If you don’t clarify your call-to-action, you will get less than stellar results every time.
You are ignoring your current customers. Are you so busy looking for a new business that you forget to pay attention to your most important asset – your existing customers? These people already trust you enough to purchase at least one product. That’s why your current customers are your best prospects in the world – treat them like gold.
You are talking about you, you, and YOU. Do you know who your customers care about? Themselves. They don’t care about you, only what you can do for them. This sounds harsh, but it’s true. Yes, you can tell them an anecdote about what happened to you last weekend, but it better has something in it for them. Your customers don’t want you or your products. They want solutions to their problems. Remember this, and you can’t go wrong.
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