Archive | February, 2023

The easiest way to go full-time is to be full-time. Quit your daytime job and begin working full-time online. When you’re full-time online, you’ll discover opportunities that otherwise would have passed you by. And you’ll be able to create many more options by having the time to forge relationships with other marketers and work on your social media, blog posts, products, etc.

But the problem for many is their online business isn’t making enough money yet to enable them to leave their job. And until they leave their employment, they won’t have the time to grow their business into a full-time income. It’s a catch-22 situation that has held many marketers hostage for years.

So how can you get some extra money coming in immediately? By offering services online. When you submit a service, getting clients and pay is pretty straightforward. You typically won’t make a fortune, but you can make enough to replace your income from your job. And then you can use your extra time to create your products, build your sites, and so forth.

Here’s a list of services you could offer:

You are a personal assistant to another marketer. This job is doubly significant because you’ll also learn as you earn. You’ll need a good variety of skills to land a VA position, but never underestimate the power of Google, either—anything you’re required to do but don’t know how can be found on Google and YouTube.

Freelance customer service. Many marketers don’t want to hassle with support tickets but can’t afford to hire someone full-time because their business isn’t big enough. Offer to do support for 1 hour per day, 5 or 6 days per week, for $10-$20 per hour. Get three clients, and you have a nice little side income. And best of all, you can do these support tasks as you have time throughout the day from the comfort of your computer or mobile device.

Writing. can be anything from simple articles and emails to full-blown product creation. Content is hugely important, and every marketer needs more great content. If you can write conversationally and do good research, you can do money freelance writing. You might even ghostwrite books, too.

Copywriting. It is trickier than simply writing because your job is to sell with the written or spoken word. However, it can pay quite well if you’re good, and copywriting is a skill you’ll need to hone for your business.

Proofreading and editing. If you have an eye for details, you can be a proofreader. If you’re good at turning a rough copy into something coherent that flows well and makes sense, then editing is for you.

Ebook formatting. Getting a book ready for Kindle or making it into a sharp-looking PDF takes skill. Can you do it? Then tons of marketers need you.

Graphic design. Are you good at Photoshop? Can you make headers, product covers, logos, and so forth? Then this is a great way to make some extra money.

Website design, maintenance, security, SEO, and so forth. In other words, anything and everything technical. If you’re good at the technical side of online marketing, you’ll always have work because most marketers don’t want to bother with it – they’d hand the job over to an expert such as yourself.

And anything else an online marketer needs.

In the course of building your own business, make a note of the many things you have to do. Ask yourself, “is there a market for this service? Do I enjoy performing this service?” If so, you have a skill you can sell to others to make ends meet until your business runs full steam ahead.

 It’s an excellent daydream: You make a ton of money online and then tell your boss to ‘have a nice day.’   the scenario you see in sales letters all the time. “Buy this product, put it to work, and next week you can kiss your job goodbye forever.”

Real life doesn’t always work like a sales letter. Life continually gets in the way. You make some extra money, but then it dries up. Or you have an emergency, and the extra cash bails you out of that crisis, but you’re no further ahead. Or this is the most common. You have the best intentions but never quite get around to making that fortune online. And so you are still at your job. Even though a year ago/two years ago/five years ago/ you swore you would be retired by now.

Whoops.

How do you eat an apple? Unless you’re a horse, you eat it one bite at a time. In my early years, building your online income and telling my boss to shove it works the same way – you replace your income one step at a time.

It’s funny that you can quickly make $5,000 a month online, but only when you know you can. Until you know it, it seems just out of reach. And as long as the goal seems out of reach, your subconscious will sabotage your steps to see it never happens. If you can’t conceive it, there is no way you will achieve it, no matter how hard you try.

It’s like getting a job. You can’t get a job without experience, but you can’t get experience without a job—the same way with making money online.

But right now, this instant, I’ll bet you know that you can make enough to cover just one of your bills, right?

So pick a monthly bill of yours, any account. Now get enough income coming in each month to cover that bill completely. Maybe it’s your $100 water bill. Great. All you need to make is consistent $100 a month, and it’s taken care of.

Don’t spend this new income on anything but paying that bill. Any extra money you make after you pay the bill is reinvested into your business. You pick another tab and start covering that each month, too. And you keep adding another account and another bill into the mix until they pay, including your mortgage or rent, food, and everything.

But notice how you did it – not all at once, but simply one bill at a time. Your mind can wrap itself around taking it one step at a time. Your subconscious will stop fighting you, and you’ll be surprised at how easy the process becomes. It’s all about small steps proving you can do it, and moving on to the next level.

Once you’ve got all your bills covered and then some, you can quit your day job confidently because now you KNOW you can make money online. There is no question. You’ve already proven you’ve got the confidence and the skills.

The magic is this: Instead of sitting at your computer and thinking, “Okay, I’ve got to make enough money to cover all my expenses this month,” you tell yourself you’ll make enough to cover one little bill.

You’re no longer trying to create an entire business; you’re simply taking the first steps. You’re enjoying numerous successes that fuel you to keep going.

Get that first bill paid, and you’ll achieve total financial freedom, one step at a time.

Do you have domain names sitting around idle? Maybe you bought them intending to do something at a particular time, but you haven’t gotten around to it.

Here’s an excellent idea: List them for sale on sedo.com and then forget about them until one of two things happens.

You decide to use them or…

… you get an email from Sedo from someone who is offering to buy one of your domain names.

You never know if or when this might happen, but why not try? One marketer I know of did this with his domains. Six months later, he got an email from Sedo saying someone offered $100 for one of his domains. He wasn’t interested in taking such a low offer, so he countered with $2,000 to see what would happen.

The buyer countered with $300, disagreed with $1800, and after several emails and a counteroffer later, he sold it for $950. Not bad for a $9 investment. Sedo took a cut, and he got the rest.

And while he did have plans for that domain name, he figures he can choose a different but similar name when the time comes – no big deal.

There’s no guarantee you’ll sell your domains this way or make a lot of money if you do. But as you know, domains have sometimes sold for ridiculous amounts. There’s no harm or fee for listing your part, so why not try and see what happens? You have nothing to lose and potentially an excellent fat check for trying it.

Plus, if you’re creative and do some market research on hot topics and keywords, you could start registering new and marketable domains with a high chance of selling when you list them in a domain marketplace like Sedo.com and turn this strategy into a full-time business. Some people are already doing this now. Why not you too?

You might think you are not qualified to coach anybody on anything. After all, what kind of an expert are you to be telling others how to run their business or their life right? The odds are you couldn’t be more wrong. I’ll show you WHY and HOW…

When we think of coaching, we think of it on a grand scale—for example, helping someone to turn their entire life around or to start and run a brand new business from scratch.

But those are just two types of coaching, not what we’ll discuss here.

When you get into online marketing, what is one of the first pieces of advice you receive? To choose a particular niche and then narrow that niche down to a profitable target market, you can help.

Coaching can work the same way. Instead of trying to be all things to all people or to teach someone every facet and nuance of starting a business from scratch, why not coach them on that one thing you are very, very good at

Maybe you’re excellent at writing or at getting ghostwriting assignments. Perhaps you are terrific at website building, SEO, or getting traffic.

Or maybe your specialty has nothing to do with online marketing, but instead, you are a master at meditation, organizing your life, prioritizing, or dealing with ADHD. There are infinite possibilities. And if you think about it for a moment, you will realize that you are good at something others want to learn.

By getting so specific, you can become a very successful coach.

Maybe you are a master at deciphering a holy book. Or you are terrific at helping people over 50 loose weight and get fit. Maybe you’re excellent at helping people find their sense of direction in life and discovering what they are meant to do. Or perhaps you can help someone present their business in a way that makes it stand apart from all others. The list is endless.

What skills do you have? Do you want to share them with others? Would you enjoy honing those skills even more as you teach them? Because when you become a coach, a side benefit is you become even more skilled and proficient in your subject. You get better and better at teaching it. And thus, you can charge more and more as you progress and get positive testimonials from your clients.

Getting back to the online marketing realm, forget about trying to coach a new marketer into building their 6 figure business and instead focus on just one aspect, such as adding 1,000 subscribers a week to their list, or on creating great content, or using social media to become a star in their niche.

There are tremendous gaps in the coaching realm, and if you can fill one of those gaps, you can get more clients than you can handle.

To do: Once you have chosen your coaching niche, you might create a simple information product that sells for a low price of perhaps $10 or $25. Then offer your coaching as the upsell.

Write guest posts and do interviews to talk about your specialty. Give lots of good info, but clarify that you can coach them if they don’t want to do it alone. Please spread the word, and those who need your coaching will step up to claim a spot before they all disappear.

Somebody can do coaching through Skype and email; you can coach anyone anywhere.

And once you get good at teaching your specialty, you can create a big-ticket course that teaches everything you would teach a coaching client. You can then sell this course for $100 to $1,000 as an alternative to your coaching services.

Don’t dismiss this concept, thinking that you have nothing to offer. Worst-case scenario, you might need to improve your skill before you start coaching. But one week of concentrated study can make you more of an expert on your topic than 99.9% of the people on the planet.

You can do this. You can become a coach. And it’s as simple as doing what every good marketer does – finding your specialty that appeals to a small but zealous segment of the market who want what you offer.

Wouldn’t it be terrific if you could go from being an unknown marketer to immediate “guru” status overnight? You’d enjoy instant authority in your niche and high credibility with your potential customers and JV partners. People would trust your opinion. You’d be quoted in blog posts and asked to do guest posts.

You could get interviewed. You could join lucrative joint ventures and mastermind groups. Your social media accounts would become magnets to followers and fans. Customers’ sales resistance would decrease, your sales would increase, and so forth.

Becoming an ‘overnight’ authority in your niche shaves a few years off your online marketing career path. You’re taking a quantum leap from being an unknown to being known in your place. And you receive all the benefits a known expert in your field gets, without the years of work.

Sounds pretty good. Yeah, it’s cheating, but it’s not. Whoever said you have to take years and years to accomplish what you can do in a few days or weeks?

Here are five ways to do it:

1. Interview others. Oprah wasn’t an expert, and she interviewed experts. And by doing so, she became associated with every expert she interviewed. In your case, you’ll want to go much more narrow and deep than Oprah, choosing your targeted niche carefully and then interviewing anyone in that niche.

2. Buy named rights products and sell them. These are products sold by big-name marketers that allow you to keep their name on the product when you sell it. You’re co-featuring with an established expert. At the bottom of the sales letter, you can write something like, “From the desk of ‘your name’ and ‘guru’s name.’ Buyers will assume you have partnered with the guru in putting this product out. These resale rights aren’t cheap, but that also plays in your favor since it dramatically limits competition.

3. Create a product yourself, then let a big-name marketer be the co-author and co-owner. These heighten your profile and generally bring in a lot of sales from that marketer’s list and from affiliates who promote for that marketer.

4. Write/edit a book full of other people’s articles. Choose a topic and then find articles written by experts on this topic. Ask their permission to place their pieces in your book, giving them full credit and links to their website. If you choose, edit, write the introduction, and add notes at the beginning and end of each article. But the experts still do all the heavy lifting while you get to associate your name with theirs. It looks like a collaboration between you and all these big names, with YOUR name on the front cover.

5. Do all 4, along with guest blogging and being active on social media. Suddenly, people will say that they see and hear you everywhere.

Some people take a lifetime to go from the mail room to a company’s boardroom. But this is your business, and YOU make the rules. Don’t wait years to become an expert in your niche – decide to become one today.

Getting traffic isn’t rocket science – it’s pretty easy when you know a few of the best tricks pro bloggers use daily to get more traffic to their blogs.

Create a not-so-secret inner circle of your best buddies.

Put together a list of your very best and most influential readers. These are the ones who regularly interact with you or post replies to your posts, share your posts with their followers, send you articles, buy your products, and so forth.

Put these folks on your special inner circle list, and email them to let them know of their newly attained status. Let them know the benefits – they’ll see your posts before the general public and get apprised of any new offerings, updates, and ideas before anyone else.

Solicit their feedback on your posts. These create a sense of ownership and increase the odds they will go out of their way to share your content with their followers. Give them unique benefits, thank them for their help, and offer to help them in return.

Make it brain-dead easy to share your content.

If the content is too difficult to share, your readers and inner circle are less likely to share it. So add the appropriate social sharing buttons for sites like Twitter, Facebook, and LinkedIn.

Write in-depth content that makes your readers look sexy-smart.

Here’s a little secret: People like to look super smart to their readers and friends. Okay, so maybe it’s not a secret. But the fact is, in-depth articles tend to get shared more because the people sharing them want their friends to think they read in-depth articles. Plus, when someone new lands on your in-depth article, they are more likely to subscribe to get even more info than if they land on a simple fluff piece.

Another secret: Posts with images, lists, and videos will attract over five times more links than posts containing only plain text. So don’t stop at the words – add things like images and graphs to make it share-worthy.

Cheat—just a little.

That isn’t cheating, but it sure feels like it. Look at your old content and find the still relevant pieces, whether they wrote three months ago or a year ago. Now share them again via social media. This way, you get new traffic without writing new content – how awesome is that?

Write a mini-sales letter to promote each blog post.

Traditionally, when a blogger writes a new post, she sends the title and first paragraph to her list with an invite to click the link and read the rest. But the real meat of a blog post isn’t in that intro paragraph, which is why this method isn’t worth the beans.

Instead, write a mini sales letter that gets the email reader curious and excited to know more. It doesn’t have to be long; 50 -100 of the right words are perfect. Build curiosity and show them the enormous benefits/takeaways of reading your article, and your click-through rates could double, if not triple.

That’s it – 5 simple tips to increase your blog traffic. Pick out your favorite and try it right now, then make a note to use the other four within the next seven days, and you’ll see a real boost in your traffic within the month.

One of the most challenging things about blogging is the self-imposed pressure always to have a terrific, earth-shattering, life-changing blog post that makes people catch fire reading it.

You know what I mean. You’ve got that little voice whispering that if your posts don’t measure up to some impossibly high standard you’ve set, all is lost, and the world will know you’re a fraud.

The good news is, it simply isn’t true. You don’t need every post to be a 2,000-word masterpiece or the final definitive word on your topic. Instead, you need content that gives your readers what they want. That’s it. Do your readers want to know the latest news or the best methods? Then that’s what you give them. Forget trying to be a great writer and instead focus on being your readers’ ‘friend in the business,’ and you’ll be an AMAZING blogger.

Here are 10.5 more tips to take some of the blogging pressure off of you and put the fun back into blogging:

Make a posting schedule, then stick to it as regularly as you brush your teeth. Surprisingly, having a blogging schedule makes it easier for you to blog. It provides soft deadlines that keep you motivated to sit down and write. You won’t be able to put off your blogging if your readers expect a new post every Tuesday and Friday, and you know it.

Keep a running list of blogging ideas. Use a program like Evernote to keep track of your thoughts and the resources you can draw from when writing your posts.

Forget being original. Seriously. Every idea is built upon or inspired by someone else’s opinion. So give credit where credit is due, provide your unique twist or take on the subject and relax – no one expects you to reinvent anything.

Re-purpose your content and other people’s content, too. Curate, list, pull bits and pieces from here and there – it’s all good. Just give credit to everyone you sourced the content. And go back to your content and see if you can’t update it, re-purpose it, mix it up, or whatever. Oddly, if you’ve been blogging for over a year, you’ve got a small goldmine of content you can mine to create new content.

Be more of a reporter and less of an expert. Being the go-to expert in your niche is difficult, especially when you’re new to blogging. The pressure can become so unbearable that you cease to write, afraid you’ll pen something that will make you look foolish in your readers’ eyes.

But magic will happen if you focus on reporting instead of being the absolute authority. You’ll feel freer to express your opinions and find it easier to write posts. Because you are referencing other leaders and experts in your niche, you become your authority to your readers.

Mix up your content. Are you only writing blog posts? Then add videos. Are you only podcasting? Then write blog posts. Limiting yourself to one media means limiting the number of people who will engage in and benefit from your content.

Short is great. There was a time when this suggested (actually, I saw this again quite recently) that no post should be under 2,000 words, and all posts should take days to write and be the absolute authority on whatever topic you’re writing.

Hogwash. I briefly mentioned this initially – write as much as you need to. If you can cover your topic in 200 words, DO IT. If it takes 2,000 words, ensure you’re holding your readers’ attention for the ENTIRE 2,000.

It reminds me of the “short sales letter vs. long sales letter” debate. It’s a ridiculous debate, and here’s why: A blog post or a sales letter should be exactly as long as it needs to be and no longer. Peri

Stop leaving terrific blog comments on other people’s blogs. Seriously. You just read a post on a high-traffic blog, and you’ve got your own opinion or insight to share that will help that blog’s readers.

Please don’t do it. Instead, create your blog post and link to the original blog. Then let the original blog know you mentioned and linked to your post. This way, your blog has more great content, and who knows? You might get a backlink from the blog you referenced.

Use images. Every. Time. Maybe more than once, too. It’s irrefutable that ideas work at grabbing attention, so make sure that every post you make has at least one image. And be sure to place a caption under the image because people are far more likely to read the image caption than anything else on the page (other than the headline, of course.)

Publish your articles on other sites. Sites like LinkedIn, The Huffington Post, and many others allow content to be republished on their sites as long as it fits their guidelines. It’s a terrific way to attract new subscribers by posting a link to your profile or blog.

And what about Google’s duplicate content penalty? The exact content penalty doesn’t apply to syndication or curation. If it did, you’d never see a primary news site appear at the top of the search results because they all subscribe to services that help them get duplicate content, such as the Associated Press. And bloggers who frequently syndicate their content to other quality sites report that they receive no penalties whatsoever.

10.5. Ask for the subscription. Ask. And ask. But don’t be obnoxious. You wrote a post on getting traffic and got a free report on even more ways to get traffic. Ask them to subscribe right there at the end of your post. “To get 27 more ways to get targeted, free traffic with the push of a button, simply tell me where to send the report, and it’s yours.”

If you’ve been having trouble blogging regularly, hopefully, reading this has made you realize that blogging doesn’t need to be stressful. The rules are not as rigid as some would have you believe, and the most important thing is to give your readers what they want and lots of it, in whatever form it might take.

I see new marketers all the time freeze up with fear. They often have an excellent idea for their business and start to act on it, all excited. Then something happens that plants the seed of doubt, and they immediately ask, Who am I to be doing this?

Maybe they have something great to teach that would help others, or they have a different way of doing things that would solve people’s problems. Whatever their idea or their business, that seed of doubt takes root. They get scared. They become self-conscious. And they doubt themselves and their abilities.

It’s when I tell them, “It’s not about you; it’s about your customers. It’s about the people you’re going to help.”

Imagine you’re about to go on stage to present information that will change the lives of your audience. But you’re nervous. You think you’re not a good presenter. You focused on how you’ll look and sound and what the audience will think about you.

It’s the wrong focus.

If you focus instead on helping those people and on THEM and not YOU, you will find it easy to give your message.

I’ll give you an example: Just as you’re going on stage to make your presentation, someone whispers in your ear, “The building is on fire; we’ve got to evacuate these people NOW!”

Do you hesitate? Do you wonder what you’ll say in the microphone? Do you worry about how you’ll look and sound? NO! You rush onto the stage and immediately start directing people to find the nearest exit and go to it now. You tell them to stay calm, move swiftly, and leave no one behind. You direct people to the front if you see smoke coming from the back. You say and do whatever it takes to get those people out.

And lo and behold, not ONCE did you think about YOURSELF during that process.

Magic indeed.

If you have doubt – If you’re worried – If you’re scared – Then you’re thinking about yourself and not your customer.

Remember, it’s not about you – it’s about them.

Whatever it is that you want to do – begin. Don’t think about doing the whole thing because you don’t have to do the entire something. You only need to take the first step.

Most people don’t start because they’re thinking about the whole thing. It’s too big. There are too many obstacles. They don’t know how they’ll do it all.

The thought of the whole project is overwhelming and paralyzing. It’s easier to put it off.

“I’ll start it later when I have time. When I finish this and that. When the kids are gone and When I retire. When life isn’t so hectic.”

Life is always hectic. It’s busy. It’s a whirlwind. But we decide what we do with each moment. So start. Just begin.

You want to exercise, but you don’t have time? Just do 10 minutes a day, every day. Just start. Don’t worry about running marathons. Just do 10 minutes today. Then tomorrow, do 10 minutes more.

Do you want to write a book? No one can write an entire book. But anyone can start. Just register for 10 minutes, that’s all. Easy, right? Look at the clock. An hour has passed, and you’re still writing.

The challenge is good. Little challenges. Lots of them. Just begin. Don’t climb Everest. Climb the jungle gym. You can do that. Tomorrow climb the hill behind your house. Lots of little challenges add up.

Do you want to learn to play the piano? Just begin. Imagine if you had started when you were a kid and played for 10 minutes daily. By now, you would impress almost anyone. Now imagine you start today – in 5 years, who knows? You might be entertaining your family and friends during the holidays, but not if you don’t begin.

You want to start a business. Ooooh, scary. So many things you’ll have to learn. Better to wait. No. Just begin. Just start.

Everything conspires to keep you from the beginning. But there is power and magic in taking that first step because the first step leads to the second and the second to the third.

If you never begin, you will have only regret. By starting, you can create your future.

All you need to do is begin.

You can have all the traffic in the world, but you’re not making money if it’s not converting. That’s why the crucial key to making money online is conversions.

How compelling is your presentation? How many prospects out of 100 BUY your product today and during your follow-up sequence? Conversions are where you make real money today and in the future. Affiliates won’t promote you if your offer isn’t converting. But if you have a high-converting request, affiliates will send you as much traffic as you can handle and sometimes more.

So how compelling is your sales letter? How branded are you? People buy from those they perceive to have the answers. People buy from those they admire and trust to have the solutions to their desires.

There are many conversion techniques, but the big 3 to focus your efforts on are:

– Social proof factors like testimonials
– Claims backed by proof
– Scarcity

Suppose you focused all your efforts on the first two – proof – your offer would convert. Add in scarcity, and you can’t miss.

I will say something almost sacrilegious to many marketers: Forget traffic. Traffic is simply a byproduct of conversions. If your offer converts, you’ll have affiliates wanting to promote it. Get three companions, and those affiliates will tell their affiliate friends how great your product is converting.

But if you can’t convert, then you can’t get affiliates. And if your offer isn’t converting, you won’t spend time or money on traffic because it will be a waste. Think about this: When you restore and convert well, you can BUY all your desired traffic. You don’t even need affiliates. You’re in business if you can spend $100 to make $110. Increase your conversions and make $150 or $200 or more for every $100 you spend, and lounging on that beach can finally become a reality.

But you probably won’t want to get lazy on a beach because when you can convert, this business becomes addictive. You suddenly find you can make a LOT of money and want to see that money continue to pour in.

Traffic is not money – CONVERSIONS are money. Yet I see marketers focused on getting traffic. They think they’ll make money if they can get MORE traffic. But if the traffic they’re getting isn’t converting, how will more traffic help?

Sadly, most people in this market don’t know a thing about conversions. They’re newbies, and they ignore the one thing that is the most critical, crucial, and vital to making money in this business. It’s the one place you find the money – conversions.

Yet everyone stays away from studying and learning conversions. If they focus on getting their offers to convert, they’d have tremendous results, more than they could even anticipate.

When you start focusing on conversions, the money will come.

So what should you study to convert better? What should you test? I’ve covered many conversion techniques, but here’s a short list to get you started.

Study copywriting. Copywriting tends to be something most marketers gloss over as though it’s the least important element. It’s not. If you have a great offer but do a lousy job of selling that offer to the prospect, you won’t convert. It’s that simple. Changes in your sales letter, or even new sales letters or videos, can make all the difference. You’ve got to study what works and practice, practice, practice.

Social proof is massive. The prospect wants to know for a FACT that your product will do what you say it will do. They want to know that others have tried it and gotten the results you promise. They even want to know that your product is selling and selling well. Don’t just dump a few testimonials at the end of your sales presentation – weave them throughout. Make them the foundation upon which you build your sales letters and videos. And make them real, from real people who had doubts until they experienced your product.

Another conversion element online marketers ignore is branding – especially branding yourself. Make a name for yourself in your industry or niche. Become the go-to expert, the answer guy or girl people turn to for solutions. When you’ve built yourself a name, your name alone will make sales from your most loyal fans. They will see you’ve got a new product, so scroll down and hit the buy button. But building your brand and reputation takes time and effort, and most marketers aren’t willing to do what it takes.

Decide what you and your brand stand for. You can’t be everything to everyone, so choose who you want to be and become that expert. Build relationships with people in your niche, especially potential JV partners who will mail your offers. Put a great deal of thought into how you present your products, what you put into your email sequences, what your graphics look like, and so forth. It’s a BUSINESS, not a magic button.

Branding and being a celebrity is the highest form of conversions because you build a reputation for knowing your niche. You’ve talked about it, and people know you only put out real value, and they buy based on your name alone. You’re an expert, an authority figure. When Stephen King puts out a new book, do you think he needs to ‘sell’ it to his readers? No. They buy it because HE wrote it and knows they will like it.

Give yourself a title. Who said, “I’m the greatest.”? Mohammed Ali and everyone else took up the cry. Who said, “I’m the hardest working man in show business.”? James Brown and that became his title.

Gary Halbert said, “I am the world’s greatest copywriter, and if you don’t believe me, you can go to my website. It says it there.” And the branding caught on, and people called him the world’s most excellent copywriter.

So please don’t wait for someone else to give you a title; give it yourself. Repeat it often enough, and it will, in fact, stick, and after a while, few people will even know or remember that you gave yourself the title.

Bottom Line: The answers start appearing when you focus on something (like conversions). When you study emails and sales letters, ask yourself what the technique is and what the person is doing that makes it successful. Read between the lines. Make ‘conversions’ your mantra, and you cannot go wrong in this business.